I’m a social media marketing strategist — what does that mean?

As a social media strategist, I lead content publishing of various social media platforms and accounts while also reporting data and evaluating current content strategy. It’s my responsibility to ensure social media pages are up to brand standards while also strategizing the best way to communicate the company’s content in a way that aligns with businesses goals, and build stronger connections with their audience.

Below you will see some highlights of my works. For more information, please email jstbui@gmail.com.

social media strategy experience

As a Senior Social Media Strategist at BuzzFeed, I lead publishing strategy and brand marketing for high-priority brand accounts at BuzzFeed, Inc. BuzzFeed, Tasty, A*Pop, and BuzzFeed Celeb are a few of many brands under my scope of work. Below are a few key highlights of how my work has improved BuzzFeed’s overall social marketing performance:

Leads social media strategy for flagship BuzzFeed Facebook account, massing over 85M average referrals monthly
Conducts various experiments to test audience interaction on the BuzzFeed Celeb and BuzzFeed Tasty Instagram accounts, resulting in a +100% increase and +94% increase in post performance respectively
Develops A*Pop identity brand, leads strategy which amounted to follower growth of 155% over a two year period
Identifies various areas of opportunity, experimented, and reported on post performance, resulting in adjustments to the editorial workflow and CMS functionalities
Leads new strategy development and workflow with new Meta programs, resulting in an additional $350K revenue
Spearheads social content calendar to diversify content mix on various brand Instagram accounts, resulting in increased engagement and community building
- Nostalgic pop culture moments,
- Curated mixed carousel posts focused on timely pop culture reporting
- Timely news reporting
- Crazy pop culture moments - both past and current
- Remembrance posts for public figures
- Evergreen celebrity content that you may have not known about
- TV/Movie anniversary posts
Works with external stakeholders and various internal teams to promote BuzzFeed Celeb YouTube video content on various social platforms