selected clips
selected clips
I’m a social media strategist — what does that mean?
As a social media strategist, I lead content publishing of various social media platforms and accounts while also reporting data and evaluating current content strategy. It’s my responsibility to ensure social media pages are up to brand standards while also strategizing the best way to communicate the company’s content in a way that aligns with business goals.
But I also say I’m a content creator and writer…. — what’s that about?
I’ve always been super passionate about creating content, stemming from a childhood love of writing fiction. Nowadays, my writing looks like original interview content and shopping round ups, but the passion still lives on! While my current role is in social media and not in editorial, I am blessed with the opportunity to follow my passions and create content currently for BuzzFeed.
For more information on my works/requesting my resume, please email jstbui@gmail.com
social strategy
video
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ATEEZ: The Puppy Interview
The charming members of ATEEZ swung by the studio to play with puppies while answering all your questions! They spill the deets on their fave trainee memories, go-to workout routines, and best advice they've ever been given. Tune in to this adorable interview to find out! #ATEEZ #ATINY #PuppyInterview #will
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aespa: The Puppy Interview
You asked (I asked), you begged (I begged), and it’s finally here! Celebrating their latest release “Better Things,” K-pop superstars aespa came by to play with puppies while answering your questions and it was cuteness overload. From which SM Entertainment artist they’d want to collab with to their skincare routine, they chatted about all things aespa. So what is one wish they would want granted right now? And what would they name these puppies? Watch all the fun now!
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WayV: The Puppy Interview
Brought to you by Subaru. WayV and puppies?? Someone plz hold my hand. WayV gushes about their own pets, reveals hidden talents, and even gives the puppies (and us) an a cappella “Love Talk” performance. These puppies are adoptable at @hitlivinginternational
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XG Plays Who's Who
Global Girl Group XG (Jurin, Chisa, Harvey, Hinata, Juria, Maya, and Cocona) sits down to play a game of “Who’s Who?” to determine everything from who they would call in an emergency, to who’s most likely to be found at the gym, all the way to who’s most likely to survive a zombie apolcalyse... but one thing’s for sure, the group agrees Maya is the DIY queen of the group. Watch all the fun now! #XG #ShootingStar #LeftRight
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ITZY Plays Dare or Dare
K-pop superstars ITZY stopped by the studio and we challenged them to play a game of “dares!” They were tasked with completing as many dares as possible within 20 minutes. From daring them to play chubby bunny, to creating a freestyle rap, and confessing their love to their fans, all that’s left to ask is — were they successful? Watch the video to find out! #ITZY #KILLMYDOUBT #NoneOfMyBusiness
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Stray Kids Play: The Puppy Interview
Global K-pop sensation Stray Kids join BuzzFeed for its second episode of the latest season of The Puppy Interview. What do they want Stray Kids to be remembered by? Do they watch the edits that STAYs post online? And will 3RACHA ever release their own album? Please? Pretty please??? #StrayKids #PuppyInterview #kpop
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TXT Finds Out Which Members They Really Are
It’s time to take your bias knowledge to the test! To kick off the release of TOMORROW X TOGETHER’s “Good Boy Gone Bad,” we brought in our beloved nice boys to find out which TXT member they really are. Which member is Bebe Rexha’s biggest fan? And who would love to channel a unicorn? Watch above to join along and find out! #TOMORROW_X_TOGETHER #GOOD_BOY_GONE_BAD #TXT #BuzzFeedQuiz
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SEVENTEEN: The Puppy Interview
K-pop super group SEVENTEEN (DK, Dino, Mingyu, The8) joins BuzzFeed and makes us fall more and more in love with them in this season's latest Puppy Interview. What's the SEVENTEEN members love language? What music are they listening to at the gym? Do they prefer cute or dark concepts? And what were their favorite fan made signs from tour? It could be yours! #SEVENTEEN #puppyinterview
original interviews
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Global Girl Group XG Talks Latest Music Releases "Shooting Star And "Left Right", Their Debut, And What K-Pop Means To Them
Meet the girls of XG, the seven-member hip-hop/R&B girls group that is breaking into the global music scene.
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I Asked K-Pop Group Le Sserafim 15 Questions About Their New Studio Album 'Unforgiven,' And Here's What They Said
The girl group has seen wild success in their first year, and they're back again to wow the world with Unforgiven.
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Enhypen Members Choose Which Of Their Songs Describe Them Best, And Their Favorite Part Of Making "Dark Blood"
"We are now back with our 4th mini album Dark Blood in 10 months. Before anything else, we want to express our deepest gratitude for your unwavering support and patience throughout this time. This album represents our growth, and we have put in a tremendous amount of time and hard work to make it special. Get ready to have fun with us during this comeback! We promise to make your wait worthwhile. Let’s go!"
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Stray Kids Spoke About Their Appreciation For Their Fans And Their Latest Billboard Chart Position With Their Album "ODDINARY"
"We could not have done this without STAY. With these results, it makes us want to try harder in the future and gives us more motivation. It feels great!"
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10 Facts We Learned About Japanese Rock Star MIYAVI
Japanese musician, actor, philanthropist and father of three, MIYAVI is someone to take note of.
asian-identity
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Tiktok Star Mei Pang On Navigating Her Identity, Going Viral, And Living Your True Self
The Malaysian Canadian creator is an example of how you can create your own space on the internet.
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Dante Basco Revealed Which Of His Beloved Characters Would Win If They Fought Each Other And 12 Other Things We Learned About Him
"You should want to be good more than you want to be famous."
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Asian Americans Shared Superstitions They Follow, And Wow, I Won't Be Giving Shoes As Gifts
Did you know that butterflies represent your dead ones visiting, and it's bad luck to give shoes as gifts?
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14 Asian Dishes Everyone Needs To Try At Least Once In Their Life
BRB, literally about to go make all of these dishes.
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Asian Americans Open Up On How Beauty Standards Have Affected Them
https://www.buzzfeed.com/jessicabui1/asians-discuss-beauty-standards-self-perception-1
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21 Asians Who Are First-Time Olympic Champions
From Hidilyn Diaz to Suni Lee, here are 21 Asian athletes who won gold medals for the first time at the 2020 Tokyo Olympics.
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16 Asian American And Pacific Islander Orgs That You Can Support And Follow On Instagram
You can support AAPI communities through these orgs and stay in the know thanks to their Instagram accounts.
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This Influencer Dishes Out "Rich Mom Advice" On TikTok And I Would Like To Be Adopted By Her
Tips on how to live a rich life from the rich mom herself.
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K-Pop Fans Share What They Find So Special About The Genre
There's a reason K-pop has made such huge waves in the past few years; here are a few of them!
shopping content
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As A Self-Proclaimed "Drink Girlie," I'm Currently Obsessed With These 30 Things
Our favorite coffee, syrups, and appliances that'll upgrade your setup and have you sipping homemade gems all day long.
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I Ordered A Soup Dumpling Kit From This Online Chinese Brand, And They Actually Taste Like Restaurant Quality
Honestly, I was skeptical when I read they'd be ready in just 11 minutes, but I trusted the process.
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46 Asian-Owned Food And Drink Businesses To Satisfy Your Taste Buds
We're about to stock our kitchens with all these delicious and refreshing sounding products.
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Relax And Rejuvenate With These 23 Self-Care Products From Asian-Owned Brands
Treat yo self 2023.
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40 Asian-Owned Fashion And Accessory Brands To Help You Feel Like The Main Character
Get ready to receive endless compliments.